Our Story

All Throughout High School And College, I Had Terrible Sleeping And Eating Habits. I Lived Off Of The $1 Menu At A Round Robin Of Fast-food Restaurants And Was Sleeping At 4am For Nearly A Decade. So It Wasn’t A Surprise When I Started My First 'adult' Job In 2013 That I Went From 0 Cups Of Coffee To Needing 6 Cups Of Coffee Just To Barely Make It Through The Day.

It Didn’t Take Long Before I Knew That I Needed To Make A Change And Quickly! I Found Out About A Diet Called The 'keto Diet' And It Didn’t Take Long Before I Was Baking All My Own Treats And Snacks As There Wasn’t Anything Available On The Market. As The Years Went By, New Products Came Onto The Market And I Tried Them All.

Unfortunately, None Of Them Ever Truly Satisfied My Cravings For A Sweet And Decadent Treat. It Wasn’t Until I Tried A Highly Regarded Keto Treat With Rave Reviews And I Was Let Down For The Last Time That I Needed To Do Something.

In 2019, I Started Krack’d Snacks (Formerly Keto Krack’d) And It Was My Mission To Create A Truly Indulgent Snack With Very Low Sugar And Carbs. I Purchased Confectionery Books, Took Chocolate Making Courses, Learned The Science Of Candy-making, And After Years And Hundreds Of Iterations Later, We Launched Our First Product, The Peanut Butter Caramel Crunch.

Today, We’re Focused On Helping Not Only Our Loved Ones To Eat Healthier, But Also Anyone Looking To Cut Down On Sugar By Offering Decadent Snacks Without The Guilt!

Our Premium Ingredients

We Work Directly With Suppliers To Source Only The Finest Ingredients. We Don't Rely On Outsourced Manufacturing, Either. Everything That Goes Into Our Products Is Something That We Purchase Directly.

  • Organic Ecuadorian Cacao

    The Highest Graded, Single Origin, Arriba (Also Known As Nacional) Ecuadorian Cacao Beans Are One Of The Few Fine Aromatic Beans In The World. This High Quality Cacao Bean Is Preferred By Chocolate Makers Due To Its Superior And Strong, Unique Aroma, Prized For Its Rich And Smooth Flavor.

    Hand-harvested From The Cacao Tree, Cacao Beans Are Dried, Cleaned, Roasted, And Ground On Their Journey To Dark Chocolate Keto-friendly Goodness. Loaded With Minerals And More Antioxidants Than Green Tea, Dark Chocolate Has Been Shown To Reduce Blood Pressure And Lower Your Heart Disease Risk. Day-maker!

    Our Suppliers

    • Words from our suppliers

    Collectivity was created by a group of individuals that believe that our current food sourcing models are unsustainable, unhealthy and could be improved upon. They came together with the goal to create a lasting entity that will perpetually have the best interest of the farming communities, the businesses, the consumers and the environment in mind. They collectively agree to a portion of the funds being committed to agricultural and social programs that will go back to the specific producer’s community.

  • Organic Ecuadorian Cocoa Powder

    The Highest Graded, Single Origin, Arriba (Also Known As Nacional) Ecuadorian Cacao Beans Are One Of The Few Fine Aromatic Beans In The World. This High Quality Cacao Bean Is Preferred By Chocolate Makers Due To Its Superior And Strong, Unique Aroma, Prized For Its Rich And Smooth Flavor.


    Cocoa Powder Is The Remaining Solids From Chocolate When Cocoa Butter Is Separated Out. Similar To Pure Unsweetened Chocolate, It Is Mood Boosting, Heart Healthy, And Packed With Micronutrients And Antioxidants. No Wonder It Was Once Considered "Food Of The Gods".

    Our Suppliers

    • Words from our suppliers

    Collectivity was created by a group of individuals that believe that our current food sourcing models are unsustainable, unhealthy and could be improved upon. They came together with the goal to create a lasting entity that will perpetually have the best interest of the farming communities, the businesses, the consumers and the environment in mind. They collectively agree to a portion of the funds being committed to agricultural and social programs that will go back to the specific producer’s community.

  • Non-GMO Roasted California Almond

    California Almonds Are Renowned For Their Superior Quality And Exceptional Taste And Have Earned A Place As A Dietary Staple For Health-conscious Individuals. Their Rich Nutritional Content, Including Essential Vitamins, Minerals, And Heart-healthy Fats, Contributes To The Numerous Health Benefits Associated With Regular Consumption. These Nutrient-packed Almonds Are Not Only A Delicious Snack But Also A Wise Choice For Promoting Overall Well-being.

    Our Suppliers

    • Words from our suppliers

    Alldrin Brothers Almond Co. is a 4th generation family farming operation located in Oakdale, CA. Each generation handed down the reins of the family business and has learned the lessons of their ancestors by continuing the progress of the farm with innovative technology and techniques. Besides family, the highest priority in the life of an Alldrin is to care for the land and trees to ensure we produce the tastiest high-quality almonds possible.

  • Non-GMO USA Roasted Peanut

    Keep Your Genetically Modified Peanuts, Added Sugar, And Hydrogenated Oils, We're Talking About 100% Natural Peanut Butter! A Great Source Of Macro And Micronutrients, Natural Peanut Butter Is Packed With Protein, Fiber, And Monounsaturated Fat, The Same Type Found In The Darling Of The Cooking World, Olive Oil.

    Our Suppliers

    • Words from our suppliers

    Since 1986, Golden Has Been A Global Leader In The Peanut Industry. Golden Is A Company Dependent On The Land’s Ability To Grow The Raw Materials We Use, And We Strive To Act In Ways That Protect And Enhance Its Ability Over The Long Term. We Understand That The Constant Effort To Feed The World’s Growing Population Must Be Balanced By Equal Efforts To Protect The Land, Water And Air. Golden Is Committed To The Protection Of Human Health And The Environment In All Areas Where It Conducts Operations. Implementation Of This Commitment Is A Primary Management Objective And The Responsibility Of Every Golden Employee.

  • Organic Sri Lankan Coconut Cream

    Naturally sweet and luscious coconut cream will make you forget about dairy! It’s high in fiber, vitamins B (aids in forming red blood cells), C, E (antioxidants), and essential minerals (iron, selenium, calcium, and magnesium). It also has fullness promoting medium-chain triglyceride (MCT) oils, which has been shown to reduce body fat, and improve mental clarity, making it a great addition to pick-me-up treats!

    Our Suppliers

    • Words from our suppliers

    HVA Ceylon built their company on a deep commitment to sourcing the finest quality products from the most ethical sources, delivering reliable customer service, and creating innovations that add real
    value to customers. Their production facilities in Sri Lanka and over 800 acres of Organic Coconut Producing farms in Sri Lanka, producing some of the finest organic coconut products on the market today.

  • non-gmo tapioca fiber (non-imo)

    Sourced from cassava, a popular vegetable throughout Asia and South America, tapioca fiber is a light sweetener that promotes satiety and improves gut health. Tapioca Fiber (Non-IMO) also doubles as an easy way to get extra dietary prebiotic fiber with no spike in blood sugar. Sweet! Literally.

    • Words from our suppliers

    Sourced from cassava, a popular vegetable throughout Asia and South America, tapioca fiber is a light sweetener that promotes satiety and improves gut health. Tapioca Fiber (Non-IMO) also doubles as an easy way to get extra dietary prebiotic fiber with no spike in blood sugar. Sweet! Literally.

  • Non-gmo allulose

    Allulose is a natural sugar found in small quantities in fruits such as figs and raisins. Diabetic-friendly with no glycemic response, allulose has been shown to reduce body fat and tamp down that pesky inflammatory response. Early studies show that allulose may also help control blood sugar.

    • Words from our suppliers

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  • non-gmo monk fruit extract

    Monk fruit extract is made by extracting the natural mogroside antioxidant from the juice excreted from crushed monk fruit, also known as "The Immortals' Fruit." Since the mogroside, which provides the intense sweetness, is separated from the juice, fructose, and glucose, it has zero calories and carbs. Monk fruit extract is all natural and you avoid the side effects of artificial sweeteners. How sweet is that!

    • Words from our suppliers

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